Track your brand mentions in Meta AI.
Meta AI is built into WhatsApp, Instagram, Facebook, and Messenger - your customers ask it questions without ever opening an AI app. Trakkr tracks who it mentions, who it recommends, and how that changes, every day.
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Also tracks ChatGPT
Perplexity
Gemini
DeepSeek and 3 more.
Representative Trakkr report using illustrative prompts and brands. It shows the fields the product records, not live customer data or a category benchmark.
Prompt 01
What are three good [category] products for [buyer need]?
Prompt 02
Which is a better fit for [buyer need], [your brand] or [competitor]?
Record the controls with the answer
Use one named Meta AI surface, such as WhatsApp or Instagram, and keep it fixed. Record the app, account and location context, date, brands, order, and any sources shown.
Limit: Meta AI behavior can differ by app, account, market, and model rollout. A check in one surface cannot represent every Meta AI placement.
Once the manual check is useful, keep the prompt wording and controls fixed. Trakkr can then repeat the test and show answer changes over time.
The assistant people don't choose.
Nobody downloads Meta AI. It's already there - in the WhatsApp search bar, in Instagram, in Messenger - in front of billions of people who never made a decision to use an AI assistant. When your customer asks it for a product recommendation, they're not "doing AI research." They're mid-conversation.
That placement skews the questions. Meta AI leans consumer: shopping, gifts, local, lifestyle - asked casually and answered instantly, powered by Meta's Llama models. For consumer brands, it's a recommendation surface comparable to the big assistants. For B2B, it's smaller but rarely zero.
Here's the practical gap: almost nobody is watching it. Competitors that obsess over ChatGPT have typically never once checked what Meta AI says about their category. Trakkr runs your prompts against Meta AI daily, so you see your standing - and your competitors' blind spot - in one chart.
Destination assistants vs Meta AI
Meta AI’s answer is the output.
The signals around it are what you can move.
Brand mentions
Every time Meta AI names your brand on consumer-intent prompts - recommendations, comparisons, gift guides, and "worth it" questions.
Recommendation position
Where you sit when Meta AI lists options. In a chat interface, the first name carries most of the weight.
Competitor share
Which brands Meta AI suggests instead of you, on which prompts, and how the recommendation split trends over time.
Cited sources
When Meta AI references sources, Trakkr records them - the pages and publishers feeding its view of your category.
Visibility trend
One Meta AI score tracked daily, benchmarked against the assistants everyone else is already watching.
Change alerts
Notifications when Meta AI starts or stops mentioning you, reorders its recommendations, or describes you inaccurately.
Four patterns that show up almost every time we run Meta AI
Observations from running buyer-intent prompts against Meta AI daily. Directional, not benchmarked - the published numbers live in Trakkr Research.
Shopping, gifting, and lifestyle questions get Meta AI's most confident, list-style answers. Consumer brands see fuller coverage here than on research-oriented assistants.
Meta AI defaults to widely-known names more than other models. Challenger brands have to earn their way in through the sources it trusts - reviews, communities, publishers.
Day to day, Meta AI is one of the steadier models. Llama releases and product updates then move many answers at once - a step function worth catching the morning it happens.
Brands with clean structured data, consistent entity naming, and strong third-party coverage get described more accurately. The web inputs are different in weight, not in kind.
Add your brand
Enter your domain. Trakkr generates a buyer-intent prompt set for your category and identifies your competitors automatically.
Run Meta AI daily
Trakkr queries Meta AI against your prompts every day, recording mentions, recommendation order, descriptions, and any sources it exposes.
Act on what changed
When Meta AI shifts - a lost mention, a new competitor, a weak source - you get an alert with the specific fix, and you watch the next answer respond.
One plan covers Meta AI and every other model
Trakkr doesn't charge extra per AI model. Meta AI visibility, alerts, and historical data are included from $100/mo.
Growth
Includes daily Meta AI trackingFor founders and growing brands
- Track 1 brand daily across all 8 AI models incl. Meta AI
- 50 buyer-intent prompts per brand
- Daily Meta AI visibility score + alerts
- Citation, competitor, and sentiment tracking
Scale
For agencies and multi-brand teams
- Track 10 brands daily
- Unlimited team seats
- White-label client portals
- API + MCP access for custom workflows
Know what Meta AI tells three billion people.
Enter your domain and see your Meta AI visibility in about 60 seconds. Daily tracking starts the same day.
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