Ahrefs Pricing and Brand Radar Costs in 2026
Ahrefs core SEO plans, standalone Brand Radar, and custom prompt packs are separate commercial surfaces. See current official prices and trial terms.
Founder, Trakkr
Quick answer
How much does Ahrefs cost for AI visibility?
Ahrefs publishes core plans at $129 Lite, $249 Standard, $449 Advanced, and $1,499 Enterprise with an annual commitment. Starter is $29 and Ahrefs Free provides permanent limited access. Standalone Brand Radar starts at $199/month, while custom prompt packs cost $50, $100, or $250. Ahrefs explicitly says it does not offer free trials. By contrast, Trakkr is a single fixed bill ($100/mo Growth, $500/mo Scale) with all 8 AI models on every plan and a 14-day free trial, so you are not stacking a Brand Radar add-on on top of an SEO suite you may not need.
Core Lite
Brand Radar
Trial
Pricing decision table
| Plan | Price | Best fit | Key limits |
|---|---|---|---|
| Ahrefs Lite | $129/mo | Solo SEO users | 5 prompts and 150 checks monthly |
| Ahrefs Standard | $249/mo | Active SEO teams | 10 prompts and 300 checks monthly |
| Ahrefs Advanced | $449/mo | Larger SEO teams | 20 prompts and 600 checks monthly |
| Ahrefs Enterprise | $1,499/mo, annual commitment | Enterprise search teams | Starts at 83 prompts, 2,500 checks, and 3 users |
| Standalone Brand Radar | From $199/mo | AI visibility buyers | Datasets for Google AI results, ChatGPT, Perplexity, Gemini, Copilot, and Grok |
| Custom prompt packs | $50/$100/$250 per month | Teams needing more tracked prompts | 2,500/7,000/25,000 checks |
| Trakkr (single-bill alternative) | $100/mo Growth, $500/mo Scale | Teams wanting AI visibility without an SEO suite underneath | All 8 AI models on every plan, 14-day free trial, no add-on layer |
Evidence highlights
- Core plans and standalone Brand Radar are separate buying paths.
- Ahrefs Free is a permanent limited tier; Ahrefs offers no free trials.
- Prompt packages add one more decision point for teams wanting deeper tracking.
How we verified this
This page is part of our full Ahrefs review cluster. We verified the claims here against public vendor materials, documentation, and pricing evidence surfaced during the main review process, then refreshed the summary on July 13, 2026 so the answer can stand on its own for crawlers and buyers.
Primary sources
- Ahrefs website
Public product documentation and positioning.
- Ahrefs pricing
Current public pricing for the core suite.
- Ahrefs primary source
Primary source verified 2026-07-13.
- Ahrefs primary source
Primary source verified 2026-07-13.
Think of Ahrefs as a two-layer cost model
The first buying path is the core Ahrefs SEO subscription. The second is standalone Brand Radar, with optional custom prompt packs. Do not add core SEO to Brand Radar unless the buyer actually needs both.
This distinction prevents the old mistake of presenting a derived bundle total as the minimum AI visibility price.
Where the value actually comes from
Ahrefs pricing becomes easier to justify when the same team needs backlink data, keyword research, SEO workflows, and the newer AI visibility layer. In that case, the product can consolidate spend and reduce tool sprawl.
If you strip away the SEO value, the AI layer alone looks less efficient versus dedicated AI visibility tools. That is the key budget question every buyer should answer honestly.
Who the budget works for
The budget works best for search teams that already trust Ahrefs and want to extend their workflow into AI visibility. It works poorly for AI-only buyers and smaller teams that are trying to avoid suite-level software spend.
That is why Ahrefs is rarely the cheapest route into AI visibility, even though it can be a sensible one for the right buyer.
Keep reading
More of the Ahrefs review
Ahrefs Features for AI Visibility Buyers
Ahrefs is still elite at classic SEO, and Brand Radar is now strong enough to make its AI visibility story credible for search teams.
Who Ahrefs Is Best For in AI Visibility
Ahrefs is best for teams that already run serious SEO programs and want AI visibility inside the same workflow, not for AI-only buyers.
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