Otterly AI Pricing 2026: Plans, Add-Ons & a $100 Option
Otterly AI pricing July 2026: Lite $29, Standard $189, Premium $489, with engine add-ons, plus a $100 all-models alternative with no per-engine extras.
Founder, Trakkr
Quick answer
How much does Otterly AI cost in 2026?
Otterly AI is one of the clearest low-friction AI visibility tools: Lite is $29/month, Standard is $189/month, and Premium is $489/month, with annual discounts that bring those effective prices to $25, $160, and $422/month. The important catch is coverage. Core plans include four AI search engines, while Google AI Mode and Gemini are add-ons, so teams that need all-current surfaces should price those extras before comparing Otterly to broader all-in plans. By contrast, Trakkr includes all 8 AI models on every plan ($100/mo Growth, $500/mo Scale) with a 14-day free trial, so there are no per-engine add-ons to price separately before you can compare total cost.
Public range
Core engines
Trial
Pricing decision table
| Plan | Month-to-month | Annual commitment | Usage denominator | Best fit and limits |
|---|---|---|---|---|
| Lite | $29/mo | $300/year ($25/mo effective) | $1.93 per prompt slot monthly; $1.67 on annual billing | Testing only: 15 prompts, one workspace, four included engines |
| Standard | $189/mo | $1,920/year ($160/mo effective) | $1.89 per prompt slot monthly; $1.60 on annual billing | Most brands: 100 prompts, unlimited workspaces, API/MCP and Looker Studio |
| Premium | $489/mo | $5,064/year ($422/mo effective) | $1.22 per prompt slot monthly; $1.06 on annual billing | Agencies and larger prompt sets: 400 prompts and 10,000 GEO URL audits/mo |
| Add-ons | Varies | Confirm with Otterly | Not comparable from public base-plan limits alone | Teams needing Google AI Mode, Gemini, or more prompts must price extras |
| Trakkr (all-models alternative) | $100/mo Growth | $1000/year when billed yearly | 50 prompt slots on Growth; not a per-answer or per-model-run price | Teams wanting all 8 AI models included and a 14-day trial |
Evidence highlights
- Lite is unusually cheap for real daily AI visibility monitoring, but it is capped at 15 prompts.
- Standard is the first tier that feels practical for most brands because it includes 100 prompts and unlimited workspaces.
- Google AI Mode and Gemini should be priced as add-ons, not assumed into the base plan.
How we verified this
This page is part of our full Otterly AI review cluster. We verified the claims here against public vendor materials, documentation, and pricing evidence surfaced during the main review process, then refreshed the summary on July 21, 2026 so the answer can stand on its own for crawlers and buyers.
Primary sources
- Otterly AI pricing
Official plan pricing, prompt limits, included engines, annual discounts, and add-on notes.
- Otterly AI features
Official feature catalog covering research, monitoring, optimization, reporting, API/MCP, ads, and Agent Analytics.
- Otterly AI changelog
Official release history for Query Fan-out, Recommendations, API/MCP, Claude support, ad tracking, and the current trial.
- Otterly pricing (help center)
Primary source verified 2026-07-21.
- Otterly supported AI search engines
Primary source verified 2026-07-21.
- Otterly AI primary source
Primary source verified 2026-07-21.
Where Otterly pricing is genuinely strong
Otterly is strongest when the buyer values a simple self-serve ladder. You can start with a 7-day no-card trial, move into a $29 Lite plan, and see daily AI search movement without entering an enterprise sales process.
That makes it a useful benchmark for lean teams and agencies that want to validate AI search demand before committing to a larger platform.
Where the real cost grows
The headline price does not tell the whole story because prompt volume and engine coverage are the real constraints. The four included engines cover important surfaces, but buyers comparing against broader-coverage AI visibility tools need to include Google AI Mode and Gemini add-ons.
That does not make Otterly bad value. It just means the cheapest plan is not necessarily the cheapest complete setup.
Best budget fit
Lite is best for testing. Standard is the sensible brand plan. Premium is the agency plan when prompt volume and client separation matter more than the lowest possible monthly price.
If your comparison set includes tools with more AI platforms included on every plan, compare against your real engine list rather than against base plan labels.
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Otterly AI review
Return to the full Otterly AI review.
Otterly AI features
Read the features page in this Otterly AI review cluster.
Otterly AI who it's for
Read the who it's for page in this Otterly AI review cluster.
Otterly vs Trakkr
Compare Otterly against Trakkr for AI platform coverage and buyer fit.
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More of the Otterly AI review
Otterly AI Features 2026: Tracking, GEO Audit, API & MCP
Otterly AI features include daily tracking, citations, GEO audits, recommendations, query fan-out, ads, API, MCP, and Agent Analytics on higher tiers.
Who Otterly AI Is Best For
Otterly AI is best for agencies, lean SEO teams, and brands that want self-serve AI search monitoring without enterprise procurement.
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